It all started with a simple photo sharing platform. But over the years, Instagram has grown and become a social network #1 and an effective marketing tool.
Thus, it is becoming more and more difficult to work with it: the competition is growing rapidly, new functions are constantly appearing, user expectations are changing. The rules and algorithms of promotion also are changing all the time. To stay in all your glory or to soar to new heights, you should keep abreast of all the trends of IG promotion.
That’s why I’ve prepared for you 6 trends that you should follow (it’s up to you, of course) to have the chance to:
- grow your audience;
- increase their ER;
and if it is business acc:
- get more buyers.
If these perspectives seem you appealing, keep reading!
- Hashtags promotion
No matter what you think of hashtags, they remain to be one of the most rewarding features of Instagram. Using them regularly you increase your profile visibility: all IG users can easily find you. For instance, if you are an aspiring photographer and want the whole world to know how cool your photos are, use #photography #photooftheday #inspiration #photographer #photographyart #photographyeveryday #photographysouls #photographylovers #photographyislife to catch people’s interest.
You can use the hashtag generator to produce them fast. Using it you take advantage of the smart AI algorithms that make a list of dozens of wanted tags instantly. Enter a keyword, upload a photo or insert the URL and get your list, choose the most appealing ones, copy and paste. It’s better to combine different tags for every post, thus, your content won’t be unoriginal and annoying. And one more advice: put your hashtags in the first comment to focus fans’ attention on the text itself.
- Engagement through Stories and Polls
The Instagram Stories feature allows you to post photos and video, which disappear after 24 hours. But their benefits can last much longer. Thoughtful Stories come to the benefit of the reach and level of engagement of your followers and help you find new followers and even customers.
More than 300 million people browse the Stories on Instagram every day. 1/3 of the most viewed Instagram Stories comes from the businesses, so many companies experiment with the IG formats of Stories, realizing that this tool cannot be completely excluded from the social media promotion strategy.
Studies predict that by 2021, a video will be about 81% of Internet traffic, that is why it is so important to diversify your Stories not only with photos and screenshots but also with video clips. They do not require complex production and post productions, because one of the trends in 2019 is naturalness. Avoid too many filters or high-performance images, and your brand will be perceived “folksy”.
Polls in Stories will feature prominently because it requires very little effort from the user to vote- just one tap. And for brands, this can be a good tool for holding focus groups and receiving feedback from consumers. The themes can be different: which look is more appealing, which type of posts you would like to see more in the feed, are you ready to change the diet. After the polls, it is important to share the results in the same story so that the viewer also feels a return.
We live not in the Stone Age, automatization surrounds us everywhere from the coffee machine to robo-cleaners and so on. IG promotion is not an exception. Just think about it: in order to get some attention you have to take thousands of manual actions: find your TA’ accs, follow them, like their Feed, leave comments under their posts, communicate with them through Instagram DM online. If you not sure that you could do all that all alone if you want to save your time, save your money if you want to level with the rest of the world, it’s high time to introduce Instagram bot into your promo campaign. Such automation tools use the cutting edge algorithms which define your TA based on a location of your TA, the set of tags its uses, or on the list of usernames you point out. Moreover, such bots take into account all the IG limits, now you can feel certain in the safety of your acc.
Yes, a hot trend on Instagram is the motto “numbers is not everything”. Now, brands tend to work with smaller influencers (less than 5,000 followers) with a high level of engagement and closer ties with their audience. The percentage of response to advertising publications, in this case, is much higher. But followers of bloggers are not so willing to take seriously all the recommendations on the purchase because they know that the advertisement has been highly paid.
The advantages of working with micro-influencers:
- more lively, loyal and responsive followers;
- cheaper services (in comparison to influencers);
- the conversion is higher than that of the bloggers.
IGTV is a service for publishing vertical videos, which is available both as a separate app and as a “button” on IG itself.
After uploading the first video to IGTV, you automatically create a unique channel for your brand and you can upload a video with a duration from 15 seconds to 1 hour.
If you are a brand, the possibilities of IGTV are endless for you. You can reach a deeper level of communication with regular customers, introduce your brand to new people, experiment and acquaint your audience with the content archive. Thus, the ER is higher, as you use formats that are popular with the public.
Example: the Gucci fashion house raised its archives and uploaded all the shows to Instagram from 2015. Result: the brand received over 400 thousand views with the help of old catalogs.
- Branded Stickers and AR Filters
Augmented Reality (AR) is about to explode in the world of social networks and become one of the biggest trends on Instagram in years to come.
Influencers and brands will are able to create their own Instagram filters using AR Studio from Facebook. I’m sure you have already tried a couple of branded face filters of Rihanna and Kylie Jenner. These face filters are only available to their followers, and people can unlock the filter only by following you.
Creating a cool filter that people want to use will be a huge bonus for brand recognition.
If you have read it till the end, thank you! I hope you will make use of the information given and jump-start your acc promotion. All the best!
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