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What Is SEO and Why Is It Important?



become an SEO specialist after college

If you do any web-based advertising, you’ve probably heard of SEO or Search Engine Optimization. Although it seems like the latest complex buzzword for advertising, it isn’t. It is an essential tool for driving potential customers to your website.

What Is SEO?

SEO isn’t a confusing concept made up by advertising companies. It is creating a webpage that search engines and customers can find. A webpage needs to contain certain elements for the search engines to list it. Without these modifications, your page could get lost among the billions of other pages on the internet.

You don’t have to follow all the rules, or you can be creative. It does mean that you need to make sure your page contains things that are meaningful to your customers. The information on your website needs to be current, useful, easy to navigate and easy to view.

Why Is SEO Important?

The simple answer is that without SEO, your customers may never see your website and you will lose those people to your competitors. Customers never hit about 90% of the webpages on the internet. The reason is that they are invisible to the very directories that allow people to find them.

It is advertising without paying for actual ads. You are advertising to the search engines as well as your customer base by using it.

Most small businesses don’t have a marketing department or have the money to pay for professional marketing services. Search engine optimization allows those companies the same chance to get noticed as megacorporations with marketing teams. It evens the marketing playing field a bit.

SEO is not a mystery. It merely helps customers find your website when they need your services. In some cases, it can actually drive customers to consider your goods or services even if it wasn’t part of their original search.