Uncategorized

Ten things to keep in mind for your SEO startegy

SEO is the fundamental and most important factor in the Digital Marketing efforts. Let it be for a small scale or a big business inbound marketing becomes a part of it very soon.

Here in this article we will look into the best/good SEO strategies that doesn’t harm your online business /blog/ website. There was a time when SEO was just limited down to building backlinks and that was it. The website with the highest backlinks always ranked. That is not the case anymore, Google algorithm has improved over the years and new business models and SEO strategies evolved.

There are more services and tools that developed around this circle.

Here are few SEO tips to keep in mind to improvise your SEO efforts.

1.Never buy backlinks

Never ever buy backlinks unless it is from a trusted, that been said, please make sure you don’t get backlinks from Fiverr. Fiverr links have always done damage than good. Most of the links are GSA links which will later penalise your website. The idea is not to create fake backlinks, it is to create quality content that attracts backlinks.

2. Never SPIN articles

These are regular mistakes lazy newbie bloggers (Once me) did. Google is clever enough to recognise spun articles as spun tools usually changes sentences to passives which google can easily figure out. Creating 100% unique content is important but it shouldn’t be spunned articles.

3. EMD’s (Exact match domains) don’t work anymore

There was a time when keyword in domain would boost rankings, not anymore. For instance, a domain netwiki.us will rank the same as for the keyword ‘internet’ for an EMD site like internet.org.

4. Use a permalink structure that includes keywords.

Some sites have “ugly” permalink structures that use numbers to identify pages.

Don’t do this. It’s bad for SEO and just doesn’t look good.

Use a URL structure that includes text, and make sure you include keywords in your URLs.

So instead of having a page’s URL be this:

https://yoursite.com/?p=12

It should look more like this:

https://yoursite.com/coolpage/

5. Remove anything that slows down your website.

Page load times are important, so get rid of any non-essentials that bog down your website.

These may including music players, large images, flash graphics, and unnecessary plugins.

6. Use keywords in your images.

Include words that reflect your site topic in the image title, description, and alt attributes.

Also, re-title the file name if it doesn’t reflect your main keywords (e.g. writing-tips.jpg instead of d1234.jpg).

7. Link to other websites with relevant content.

You can do this by including a blogroll, link list, or resources page on your website.

Of course, do it sparingly, as each outbound link is a “vote” for another site. However, if you do it well and people click your links, this tells search engines you are a trusted authority on your particular topic.

8. Make sure your website is indexed in search engines.

A lot of search engines will automatically find and index your content, but don’t count on it. Crowdfunding India

You want to be sure engines like Google, Bing, and Yahoo are crawling your site, so that people are finding you online. (You can add them directly, if they’re not.)

9. Have other websites link to you.

This is really, really important, when it comes to SEO. The bummer is that it’s not something you can necessarily control. Other than creating excellent content, the only thing you can do is ask (which occasionally works).

My counsel is to spend the time you would trying to convince somebody to link to you on just writing great content. And, start guest posting on other blogs.

Regardless of what you do, know that inbound links are essential to SEO.

10. Stop changing your domain name.

The age of your URL is a factor in your site’s search ranking, so be patient.

If you’re launching a new blog every six months, you’ll never see your site get the value it deserves.

 

Post Comment