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How To Reduce Your Website Bounce Rate?

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How To Reduce Your Website Bounce Rate?

How To Reduce Your Website Bounce Rate?

Bounce Rate, Website Bounce Rate

It’s quite hard to admit that the site you’ve been working on for the last couple of months has a high bounce rate. That’s the same as admitting that your kid is not the smartest one in the class. We all love to think that everything we make is the best in the world.

However, there are objective markers that tell the truth like it really is. That’s especially true when it comes to the bounce rate presented on the Google Analytics page. It’s difficult to comprehend that the thing that enjoyable for you isn’t enjoyable for everyone else. Click on this link to read more.

What is an appropriate metric?

Now, this is a bit tricky. When it comes to bounce rate, there isn’t a number that classifies it as good. As they say, beauty is in the eye of the beholder. Some people think that a seventy percent bounce rate is fantastic. Others will be horrified by that number.

That all depends on the types of objectives that you’ve set for your strategy. Of course, you need to monitor the number carefully since a lot of administrators take this number as a general indicator of site attractiveness. You should always strive to lower this number as much as you possibly can.

A lot of SEO specialists think that this number plays a large role in your search engine ranking position. As we all know, RankBrain, which is Google’s algorithm for crawling the web, ranks all pages based on factors that no one knows.

Since many experts have seen an improvement from a lower bounce rate, then it’s wise to follow their steps. That’s always going to be in your best interest. Before we start with the ways which help you reduce it, you need to know what kind of issues can arise.

A quick note on bounce rate issues

Bounce Rate, Website Bounce Rate

When you last looked at the bounce rate metric, there probably was a time on page metric too. As the name says, that serves to tell you how much time people spending are reading your content, looking at your images, or viewing your videos.

In order to measure the time users, spend on a page, the algorithm needs two clicks. This means that this metric is not completely true. It’s always approximated. The first click those counts is the one that leads you to the page.

And the second one is the one you press when you want to exit the page or when you press the back button. Well, this has some issues. Let’s say that you’re browsing the web from your laptop. You see something that interests you and click on it.

Then, you notice something else in the text, and you follow up with another post and open it in a new tab. The previous page still stays open, and the time on the page still counts, even though you’re not looking at that content. If that’s a blog post with 10 000 words, the people who run the page will think that someone’s reading the entire thing, even though that’s not true.

Sure, this has an impact on the bounce rate, and that’s why a lot of issues can arise. A lot of marketers and SEO experts are shifting and looking at different things such as scroll depth and dwell time. You can’t know what the person that opens your page is thinking and doing from their side.

However, that doesn’t mean that you should strive to improve it and make it lower. You still need to know how to reduce your website’s bounce rate and apply the necessary steps. Now that everything is completely clear, we start with a few adjustments that will definitely make your site more engaging and keep more visitors.

Reduce the time it takes to load

A lot of new marketers think that if something is wrong with the bounce rate, it must be the fault of the content. However, they forget about one crucial thing. People don’t want to wait. If your site takes five seconds to load, no one will even start reading it because they will click off after three seconds.

This is one of the worst things for a website. More than 50 percent of internet users want pages to load in two seconds or faster. This means that you will have to focus on speeding up the process, and that’s especially true for mobile pages.

Based on data that came from Radware, even a lag of half a second can cause your bounce rate to drop more than 25 percent. Plus, this will irritate the visitors and make them spend 10 percent less time viewing your content.

Additionally, this is one of the main reasons why many online shoppers abandon their carts. You should know that only the top 2 percent of e-commerce sites load faster than five seconds. That’s talking about their mobile versions. Guess which ones are making more money.

Use smart formatting

Have you ever clicked on a page that rewards you with text that looks like a wall? It would be easier to read War and Peace than go through that entire block of text in one sitting. This is why smart formatting exists. The main goal is to make everything digestible for the viewer.

Even if everything you write is completely unique and quite important, no one will read it just because it looks awful. The best strategy to keep users engaged is to make the page look inviting and accessible. This means that their eyes shouldn’t be doing any work, and all the content should be served for them.

Whitespace is your friend, and don’t be afraid to use it. Try to keep your paragraphs to a length of five sentences or fewer, depending on their size—spice up the text with a couple of images as a refresher. Include bullet lists and subheadings wherever you can.

Even if someone doesn’t read everything, they need to have a general idea of what the content is about. A lot of people skim headlines, so pay some more attention to headers and use them appropriately. It all revolves around balance. A little bit of everything makes a page look great.

 

Praneet is the CEO and Editor of the website TeckFly.com. He is a blogger and have varoius blog on various topic and he is from India who loves to read and write about Technology, Gadgets and Gaming. If you share the similar interests then you can follow him on Facebook | Google+ | Twitter

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