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How to disable Google AMP on iPhone?

How to disable Google AMP on iPhone?

How to disable Google AMP on iPhone?
How to disable Google AMP on iPhone?

Did the above sentence go over your head like a rocket? Don’t worry. The first time my friend asked me about the same – I was lost as well. That’s when my curiosity levels were triggered, and I tried to find out, just like you’re doing right now. In this article, I am going to touch base on the following points so that this article is a one-stop destination for all you need to know about Google AMP. – How to disable Google AMP on iPhone

List of points covered:

  1. What is Google AMP?
  2. What implications does Google AMP have for SEO ranking?
  3. Why is Google AMP not widely adopted?
  4. The advantages and disadvantages of Google AMP?
  5. What are the different platforms that support google AMP?
  6. What are the problems faced by the users?
  7. How to disable Google AMP on iPhone?

For the uninitiated, let me begin with what is Google AMP?

Google AMP is an initiative by Google to create Accelerated Mobile Pages which can give you an awesome mobile experience by loading content at a greater speed. Google, being Google comes up with various advanced technologies to give the user superb technological experience. Earlier they had come up with “Mobilegeddon,” a mobile-friendly search engine algorithm creating a buzz. With AMP, Google aims to enable pages with rich content such as graphics, video, and animation to load faster just like other smart ads, so that the user can get a hold of all the information quickly. In this way, you don’t have to wait for the bulky files to get loaded. Another excellent feature of AMP is that the same code will work on multiple platforms and devices.

So why is Google AMP necessary?

In today’s world, time is Money. The need for speed has increased by all users. Google can have the edge over other search engines if mobile pages load the full content faster using AMP. The mobile web is the next growing technology in the market and Google is ensuring that they have a huge chunk of the market share for the same.

Who uses AMP?

Ideally, people who are looking at e-commerce clients and news publishers. E-bay has already adopted this new technology trend with its popular products to surface quickly on mobile search. With cut-throat competition for mobile ad dollars, Google is interested in catering to this market.

Does Google AMP help in obtaining a better search engine ranking?

Technically NO. However, speed is one of the important factors in determining the SEO ranking and the mobile website opening a little faster will have an impact because the page will have a lower bounce rate which is also a critical factor. The bounce rate of pages which take more time to load is always high, so Google AMP addresses this particular pain point.

What is the time difference in opening a mobile site using Google AMP?

Well, research claims that the average load time for a mobile page is 22 seconds while a mobile website coded with Google AMP can open in 0.7 seconds. That’s mighty quick, isn’t it?

Do you need to design your website based on a particular platform to use the Google AMP services?

Currently, Google AMP is supported by three basic technologies.

AMP HTML: Essentially an HTML platform with certain customized code for AMP

AMP JS: Javascript renders quick TAT on search engines

Google AMP Cache: a proxy-based content delivery network

Why is Google AMP not widely adopted?

All technology-based products have certain “getting used to” time, to put in it layman words. There are certain technical compatibility issues which need to be sorted to make AMP more popular.

Let’s have a look at the pro’s and cons of Google AMP

PRO’s

The following features make Google AMP unique.

  1. Speed
  2. Increased Mobile Page Ranking
  3. Open Source

CON’s

However, Google AMP also has certain limitations. These drawbacks are hindering the popularity of Google AMP and reducing its adoption.

  1. Loss of traffic
  2. Loss of certain analytical metrics
  3. Duplication of content for each page
  4. Implementation Time

What problems do users face because of Google AMP?

  1. They often find white space on the screen in between the content
  2. Many times the page does not download requesting the user to switch to the desktop version
  3. A blank page is downloaded at times
  4. Google AMP breaks the ability to share a link
  5. The presence of a huge bar at the top of each page limits the view in the mobile screen
  6. The article does not go full screen
  7. Annoyed the users to the extent that they changed the default search engines

How to disable Google AMP on iPhone?

Safari in iOS 11 automatically discards the Google AMP link and reroutes to the original link shared by the developer, thereby rejecting the Google AMP option completely.

There is no option of “Turning Off” the Google AMP button since you have not “Turned On” the option and it is the website which decided if they want to execute the Google AMP code on their mobile site. However, if you want to get rid of the Google AMP on your phone for a different iOS version other than 11, you have to adopt either of the following ways:

  • Encrypted.google.com

Instead of using the regular Google App on your phone, go to encrypted.google.com to conduct your search. By using this alternate method, you are changing the start point, and you will not encounter Google AMP.

  • Change the default Search Engine

By changing the default search engine. A no-brainer suggestion but this can help resolve your problem in minutes! In iOS, you can do the same by

  1. Go To Settings
  2. Go To Safari
  3. Go To Search Engine
  4. Click on >, present next to Google on the right of the search engine
  5. Click on any option other than Google. You may choose Yahoo or Bing
  • Choose a mobile browser that will allow switching of user agent

This is a workaround on the basic framework of Google AMP. By now you know that Google AMP has been made only for Mobiles and not Desktops. By changing the user agent on your phone, you can trick your user to believe that you are using a ‘Desktop version’ instead of the ‘Mobile Version.’ ‘Chrome’ for ‘Android’ and ‘Safari’ for ‘iOS’ do not offer this changeable option but other browsers do.

Opera Mini for iOS and iCab Mobile Browser supports the option of changing a User Agent option for Apple phones.

For Opera Mini as the browser, the following steps need to be followed.

  1. Go to Settings
  2. At the bottom of the screen, you will find “User Agent.”
  3. You will find that the settings are set to ‘Mobile.’ Click on the right arrow next to it (>) and select ‘Desktop’ once the next page loads.
  4. Once the ‘User Agent’ is changed to ‘Desktop’ you can key your search in the Google App and load pages without AMP.

To change your user agent using iCab Mobile Browser:

  1. Go To Settings
  2. Select Tools
  3. Select Browser ID
  4. Change the default Browser ID from Safari (iPhone) to any other Browser

This will confuse Google AMP, and it will think that it is not using a Mobile device.

Thus, you can avoid the inconvenience caused by Google AMP on your iPhone by following either of the aforementioned methodologies. Google AMP has theoretically great advantages while practical implementation is causing certain hindrances due to technological glitches. Google is known to innovate and update their products to reduce the inconvenience of all users, and I am sure the ‘techies’ will have something better to offer. Till then, let’s wait and watch.

Off to you, what are your thoughts about Google AMP? Do you think it will revolutionize the way people surf on mobile devices? Let us know your thoughts in comments below.