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7 ways how technology help us in advertising our business

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7 ways how technology help us in advertising our business

There is no point in questioning the importance of advertising for growing your business. Needless to say, if you want to increase traffic to your business, you have to advertise online. Over the last decade, we have seen the advent and huge impact of digital marketing.

It has become an integral part of the marketing process. Digital or Traditional, advertising can help your business stand out from the crowd. Now, to make the best out of this opportunity, you need to hire professionals. Advertising agencies can help you build your brand and stay on top of the market. Here are some top Advertising agencies which can help you in boosting your business.

Different agencies will have different approaches to marketing. But, it is safe to assume that they will help your business reach a multitude of potential customers. Here is how advertising can potentially improve your business:

  • Increasing your brand’s visibility

There are different forms of advertising campaigns including pay-per-click online advertising, social media ads, in-store retail promotions, broadcast placements, and any print resources. No matter what you choose, the visibility of your brand will increase, which in turn will increase your sales. In some campaigns, companies like to advertise through involvement in communities. This way they get a chance to engage with people gravitating towards your brand. This will improve your referrals and sales. Social networking sites has become one of the most popular platforms for building a real audience

  • Search ads

These are used in association with search engines like Google. According to what the users type in, the search engine displays some ads on the top and sides of the search pages. For example, if you search for cakes, you will get ads for bakeries near your area. The cost of search-ad campaigns is usually high. But, these are really effective as you are getting an opportunity to target people who are interested in your products or services.

  • Social Ads

Social media has completely changed the marketing scenarios in the industry.it is the foundation of digital marketing. People are spending countless hours on their social media feed discussing recommendations for best places to eat, or good car rental services in the city. The cost of advertising on social media platforms is very low. These platforms have made the process of customer acquisition very easy. By tackling social ads and incorporating platforms automating the campaigns, you can expect a big Return on Investment.

  • Display Ads

These are the advertisements appearing in different sizes and styles on the website. Containing, text, animation, images, videos, etc., these ads are displayed in areas created for advertising. Most of the websites that promote advertising have a section for it. You can purchase a spot for these ads by reaching out to their sales rep or account managers. Some companies like to use third-party sites that can allow advertising on different websites all at once. All you have to do is set the bid that you are willing to pay.

  • Email Marketing

This is a tried and tested way of reaching potential customers. For a successful email marketing campaign, you need a large database of targeted customers. The best part about email marketing is that with this, you will be sure that the customer has received it. With social media marketing, you cannot ensure that all the customers will see it. In the emails, you need to send a special promotion, a service, or a way of engaging with the company. Basically, your email should have value. Also, it should have impressive graphics to catch the eye of the targeted customer and must look professional.

  • Retargeting

Your most valuable clients are the ones that visit your website. You need to retarget your brand for people who had visited your website before but then left. This means that they had some interest. What you need to do is pique their interest and get them back so that they become a paying customer. For example, you searched for earphones on Amazon but didn’t end up buying it. Soon, you will start noticing ads for the earphones on your feeds. This is the process of retargeting where the company is reaching potential customers.

  • A fan base

It is the dream of every businessman to get word-of-mouth marketing. It was significantly harder in the days when social media wasn’t a key player in marketing. Today, you can create your fan base and get people to start talking about you. Exemplary cases of customer services often go viral that gives an amazing online opportunity. Even creative ads get viral. This also gets the business a loyal clientele base.

 

Praneet is the CEO and Editor of the website TeckFly.com. He is a blogger and have varoius blog on various topic and he is from India who loves to read and write about Technology, Gadgets and Gaming. If you share the similar interests then you can follow him on Facebook | Google+ | Twitter

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