technology

50 years in industry: Precision Printing

50 years in industry: Precision Printing
50 years in industry: Precision Printing

In the UK, the printing industry had a large turnover of £13.5 billion so it is still a strong industry to work in with no signs of slowing down.
Having served the print industry since 1966, Precision Printing is still flourishing today. Now the company has plans to move forward, and much of this involves their drive with Where the Trade Buys – a business specifically-targeted at trade printers, specialising in outdoor banners for the UK.

Clive Cooper, who was at the age of 20 when he opened the business, had a vision of creating a printing shop that would be a success. When an opportunity arose to acquire an existing print business, he did just that – and the rest is history!
The business has close family ties; Clive’s stepson Gary Peeling is now the CEO. Gary grasped technological change, which has defined the company through the years. The other principle at the heart of the business it its customer-focussed approach, putting customer needs before anything else, which has helped them forge long-term relationships with a number of clients.
With being in the industry since 1966, they have witnessed a lot of changes in the way we design. The 1960s were all about the letterpress, letters, and short print runs. Moving into the 1970s and 80s, it was more about general stationery and stitched books. Nowadays, orders are made in mass, and as well as traditional items such as business cards, it has moved towards more unusual objects such as USBs and selfie frames.
Constantly evolving with technology, Precision Printing is pushing the boundaries with the way that they operate and are now framed prints specialists in the industry. New design software removes any limitations from designers nowadays, helping them work more creatively and effectively.
“Now the printing business is digitally-driven and, when once we had a typesetter or compositor, we now have a software development department and the business is entirely run from a digital front-end, so it’s been a huge transition. When we first started, you’d be lucky to have an estimate in three days. We now print and ship same-day up to 50,000 orders a day in the on-demand space, so there’s been a huge transformation.” Commented Gary Peeling, CEO.

Precision Printing seems to be becoming a bigger business with a brighter future.